Snapshots · Chamith Liyanage · Performance marketing
Client confidential · Full case study on request
Three campaigns, four UK clients. One minute each.
Fintech, corporate brand, B2B and UK small businesses. The same habit every time: tie the ads to the business number.
5.4× target
Merchant payments brand
Meta → WhatsApp
Asked for a WhatsApp lead target. Got 5.4× it in 10 days.
The askA lead target from small business owners, on a small fixed budget.
What I didOne bilingual ad, a WhatsApp-first CTA, SME targeting, and a Sinhala FAQ for fast replies.
The result5% of the planned cost per lead, on a quarter of the budget.
Planned
100
Actual
5 · −95%
FMCG corporate brand
Corporate brand · Meta
Delivered 2.5× the planned impressions on the same budget.
The askCorporate reputation and employer brand, on a fixed monthly budget.
What I didA 12-month Meta and LinkedIn plan. One awareness campaign, one ad set per story, each with its own target.
The resultCPM 63% under plan. Every story beat its target.
Story 1 · sourcing1.4×
Story 2 · people2.5×
Story 2 · engagement2.9×
Story 3 · progress3.0×
Story 4 · milestones8.7×
−63% CPM
Merchant payments brand
POS terminals · Meta → WhatsApp
I proposed a pilot instead of a promise. The test beat the full lead target in 8 days.
The askA two-month POS sign-up target, islandwide, on a fixed budget across four platforms.
What I didMapped the journey from ad to WhatsApp to a named agent to the client's verification, and set a ceiling on cost per counted sign-up.
My callStart with a Meta pilot. Release the rest only when the journey is proven.
Test result151% of the campaign's lead target in 8 days, on about 2% of the media budget. The comparison ad beat the lifestyle carousel 5 to 1.
Media budget
Unlocks when all three pass
1 · Verified sign-ups from the pilot
2 · A named agent and a backup
3 · Tracking reconciled with the client
Nexcode London · UK small budgets · 2024–25
Four independent UK businesses. Clear goals, tight budgets.
Alongside the larger UK accounts, I ran ads for a restaurant, a café kiosk, a food-to-go brand and an online craft shop. Each card shows the goal, the budget, what I ran and the outcome.
Restaurant
Restaurant · North of England · 2025
The askLocal awareness
BudgetA few hundred pounds a month
What I ranMostly Meta, plus Google Search, in a tight radius around the restaurant
OutcomeA growing local following
Café kiosk
Café kiosk · London · 2024
The askLocal footfall
BudgetUnder a couple of hundred pounds a month
What I ranMeta ads
OutcomeFootfall and trade picked up
Food-to-go brand
Food-to-go · London · 2024
The askWeekday lunch footfall
BudgetA few hundred pounds a month
What I ranMeta ads
OutcomeLunchtime trade picked up
Online craft shop
Craft e-commerce · UK-wide · 2024
The askOnline sales
BudgetUnder a couple of hundred pounds a month
What I ranGoogle Shopping and Search
OutcomeOnline sales picked up
The same habit, every time
Tie ads to the business number
leads and sign-ups, not reach.
Report cost per result
against the plan, every time.
Prove before scaling
protect the budget until it works.